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Unlike most other sectors, live music has highly visible cultural platforms, and audiences with shared passions and values in common. Live events can build on this unique position to connect with audiences on the travel choices they make – not only at events and festivals, but more widely. This report is based on roundtable discussions with specialists from across the music industry, a small survey of Shambala festival audience members, and a review of climate communication research.
Become a member to find out moreEMMA's resource pack to support managers and others involved in the music industry in developing their sustainability.
Become a member to find out moreYou can explore our memberships here.
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