Knowledge - Music Managers Forum (MMF)

Featured Resources

Membership Tiers: FAQs

This document will answer any questions you have about the new membership tiers.

Templates

The Management Contract Template

The following document contains an example, long-form written management agreement jointly created by the Featured Artists Coalition, Music Managers Forum and Musicians Union.

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MMF Code of Practice

This Code of Practice outlines the core values and professional standards that should underpin the role of a Music Manager and can be used as a framework for accountability.

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All Resources

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Agreement Finance Social media & Marketing MMF Guides

The Fan Data Guide: Second Edition

This MMF guide provides practical insight into how managers can better understand, access and use fan data across today’s digital music ecosystem. Covering the basics of data collection, ownership and application, it is designed to help managers make more informed decisions, strengthen artist-fan relationships and navigate an increasingly data-driven industry.

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Social media & Marketing Video

TikTok Creator Marketing with SongPush

Newly launched in the UK, this session will introduce and explain the SongPush platform and its unique ability to generate near-instant virality on TikTok, leading into a case study discussion with artist manager Moritz Knabe (ClockClock & Glockenbach) who will talk about the TikTok successes he has enjoyed using the SongPush platform.

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Social media & Marketing Guideline Useful link

YouTube Resources

Key YouTube resources for all music managers to master.

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Social media & Marketing Report

Music Ally Sandbox Campaigns of the Year 2024

Find inspiration for your future campaigns with the 2024 Music Ally Music Marketing Campaigns of the Year report. The resource features 50 top campaigns from a vast pool of entries. It’s packed with case studies, KPIs, and insights for everyone in music marketing—from DIY artists to major labels. All shortlisted campaigns from the Music Ally Marketing Awards are included, plus a selection of other standout strategies.

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Social media & Marketing Useful link

TikTok Tip: #BehindTheSong

The resource below provides examples and techniques for sharing the story behind your music, along with content tips to enhance your storytelling. Plus, you'll find a Google form link for opportunities like featuring your song on the hashtag page.

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Social media & Marketing Video

EMMA Electronic/Dance Managers Meetup – Brand Partnerships

Learn how to develop a collaboration and sponsorship strategy between your artists and brands, including focus on the importance of aligning artists' values with brand objectives, creating tailored pitches and more.

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