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Recommended Reading: Brian Message ‘Believing you can control consumers’ internet behaviour is a fallacy’

27 January 2012

“The most important people in the music industry are artists and their fans. Developing new ways to connect the two and removing as much friction as possible from the process is the start of a more prosperous future.

That doesn’t mean that artists don’t need help and advice from managers and other professional service providers, but that help must be in partnership with artists and focused on serving the needs of music fans.

Fans are willing to pay artists and their partners, but the process needs to be simple and trustworthy, and the offering compelling. Hand on heart, have we as an industry kept these fundamentals in focus?”

Read the full piece  MMF Chairman and Radiohead co-manager Brian Message  recently penned for the Midem Blog over here.

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