News

Merchandising, Brands & Licensing Module – Monday 30th September

16 September 2013

We are delighted to confirm the speakers for the next module of the Artist Management Training Programme, taking place on Monday 30th September. The module will look at artist licensing, merchandising, endorsements & brand partnerships. Book your place now by contacting angela@mmf-training.com. MMF members can attend at half the standard rate.

Guest speakers:

Subjects covered:
  • Brand Requirements, Aims & Objectives
  • The Artist / Music Opportunity
  • Brand Relationships
  • Artist Management Considerations & Issues
  • Concept to delivery: projects, platforms & pitfalls
  • Artist Licensing & Endorsement (Branded Games, Products & Services)
  • Key Terms & Conditions and Negotiation issues in Brand, Licensing & Merchandising Agreements
Background:

Whether working with international superstars and/or development artists, there’s an increasingly wide range of opportunities to be explored & challenges to be addressed to help achieve specific career, project & campaign objectives via licensing & brand partnerships. Mutual brand development, audience & fan engagement, multiple revenue streams, access to key territories and markets around the world…all these issues and many more will be addressed on the night.

Time: 6:30pm – 9:30pm
Date: Monday 30th September
Location: PRS for Music Boardroom, 6th Floor, Copyright House, 29-33 Berners Street, London, W1
Book: MMF members pay £40 (standard rate £80) email angela@mmf-training.com

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