Manager Spotlight: Sade Lawson

22 February 2024

The manager spotlight offers a small insight into the heads of incredible managers.⁠ This week in the spotlight is Sade Lawson!

How long have you worked in Management?

6 years.

Who do you manage now?

Lil C.

Where did you find your first client and what inspired you to take them on?

A friend introduced me to them and suggested I manage them as we both shared a love of Dancehall music!

What does a good/bad day at work look like for you?

Good day – getting through all incoming booking requests/up to date on invoices.
Bad day – chasing clients or promoters/waiting for responses.

What has been the highlight of your management career to date?

Working with talented artists and seeing their creative vision come to life! Lil C hosting the Red Bull stage with Spice & releasing the FKA twigs Magdelene album.

What do you think are the big challenges for a manager in 2024?

Creating a sustainable artist/brand that generates income to support growing a team independently and being able to do live shows/tour (if you’re not a DJ).

What did you gain from the Accelerator Programme?

I gained insight into areas of the industry I didn’t have a deep understanding of. For example – record deals, publishing deals and dealing with mental health in the music industry. And I made some great contacts that I think will be mutually beneficial during my career.

What music are you currently listening to?

Airborn Gav – Work
Kaleem Taylor – Purple & Orange
Sholz ft Smada, Deto Black & Odeal – Man Down

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