Manager Spotlight: PJ Somervelle

14 March 2024

The manager spotlight offers a small insight into the heads of incredible managers.⁠ This week in the spotlight is PJ Somervelle!

How long have you worked in Management?

18 months.

Who do you manage now?

Berry Galazka.

Where did you find your first client and what inspired you to take them on?

I was introduced through a friend of a friend, I was getting my first experience in the music industry. I worked as her assistant for the best part of a year before asking if she wanted me to manage her and see what we could achieve together. Her creativity, passion, unique approach to music. She’s already such a well developed artist and I’d be crazy not to be part of her journey! She’s one of those artists that when she breaks through people will be like ‘where did she come from??’

What does a good/bad day at work look like for you?

Good day: everything is running smoothly, great relationship building, networking, pitching new ideas. Bad day: tech fails, travel gets delayed! I’ve never really had a bad day doing what I love.

What has been the highlight of your management career to date?

Travelling to ESNS 2024 with Berry and watching her perform at the European Festival Awards.

What do you think are the big challenges for a manager in 2024?

Keeping in mind the long term, developing strong foundations for the artist to feel supported. Breaking new artists is always a challenge, industry changing so rapidly.

Why would you recommend the MMF?

The MMF provides managers with a framework, resources and support to build your career and take you to the next stages. It’s been massively helpful to me for events, online seminars, books, and connecting with other managers for peer support.

What music are you currently listening to?

Berry Galazka (of course), amazing UK R&B artists such as Shaé Universe, Bellah and Mnelia and an amazing artist and rapper from Hull named Chiedu Oraka.

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