How long have you worked in Management?

Around 10 years.

Who do you manage now?

JoanovArc.

Where did you find your first client and what inspired you to take them on?

I was working with a musician that had no management or industry experience, so I used my knowledge and contact base to help him record his first single and get gigs.

What does a day at work look like for you?

I split my time between helping the band, my record business and working as Artist Liaison for a festival.

What has been the highlight of your management career to date?

Helping a band achieve all of their stated goals within 2 years.

What do you think are the big challenges for a manager in 2024?

Understanding the changing market place, brand awareness and development, creating a supply and demand model that works for your artists.

Why would you recommend the MMF?

More than anything, they are ethical which is a major plus. They are here to help, but as with anything you will get out of it what you put into it!

What music are you currently listening to?

Magnum, Chantel McGregor, Kelowna, Druidess, various Melodic and Folk Metal bands.