Manager Spotlight: Jim Frew

08 February 2024

The manager spotlight offers a small insight into the heads of incredible managers.⁠ This week in the spotlight is Jim Frew!

How long have you worked in Management?

12 years.

Who do you manage now?

Spyres, Uninvited, Misplaced, Bobbi Arlo, Ava In The Dark

Where did you find your first client and what inspired you to take them on?

Spyres came to me via my good friend, producer Chris Marshall who had been nurturing them in the studio. He let me listen to the song ‘Otherside’ which they’d just finished recording and I remember thinking I’ve not heard anything like this for a very long time. It made me get really excited!

What does a good/bad day at work look like for you?

A good day is when everybody wants to email you and you secure great things for my artists and a day looks like the reverse of that when you’re knocking your head against a brick wall and nobody seems to be interested in anything you’ve got to say.

What has been the highlight of your management career to date?

The Accelerator Programme has been a real highlight for me because it has connected me with so many great people. I’ve also become friends with some very talented new managers and gained a lot more knowledge about the music industry which I feel will equip me well for the next stage in my career. The community is essential to keep going and not feel alone in this business.

What do you think are the big challenges for a manager in 2024?

I think there are too many social media platforms for artists to make decent traction on, unless it’s paid ads but even then I don’t feel targeted marketing brings out true fans of the music. I look at so called ‘Tik Tok’ stars securing major investment but rarely see it connect with a live audience. On the flip side of that you have artists who are killing live but most of the time never make a dent online. I guess finding a balance and investment is the key and as a manager if you don’t have the investment for your artist to do it full time then finding that balance is very very difficult.

Why would you recommend the MMF?

The MMF community is invaluable and very welcoming. Experienced managers offering their support and advice is essential for any new manager. Most are approachable. They offer courses to educate yourself further keeping your eye on the prize.

What music are you currently listening to?

Loving New Dad at the minute but also still rinsing Turnstile – love that band. So much energy!

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