Strategy and Branding tools
- MMF Brand Partnerships Session with Gary Cohen from Simpatico
In this session Gary Cohen – CEO of artist and brand partnership agency Simpatico – discussed the overall brand landscape in 2024, what managers should look out for when assessing brand offers and how working with brands can open up new and long-term revenue streams for artists. - The Golden Years of Artist and Brand Partnerships are upon us… w/ Simpatico
Futureproof your strategy with this article from Gary Cohen of Simpatico, on the growing industry of live music sponsorship. - EMMA Managers Meetup – Brand Partnerships
Learn how to develop a collaboration and sponsorship strategy between your artists and brands, including focus on the importance of aligning artists’ values with brand objectives, creating tailored pitches and more.