Recommended Reading: Lessons from the Industry Formerly Known as “The Record Business”
This article by MMF Chairman Brian Message and board member and Commercial Director of Crown Music Management James Barton was recently published on the Harvard Business Review blog and is well worthy of a few minutes of your time.
The piece looks at why judging an artist’s success on record sales alone is an outdated notion, where instead we should be placing value, time and investment, and the key role of the artist manager within that process.