News

Now Booking: MMF’s Artist Management Training Programme

21 June 2016

We are pleased to announce that our Artist Management Professional Development Programme will commence on Monday 4th July.

If you are interested in attending this sessions then make sure your book early to avoid disappointment.

If you head over to our events calendar, you are able to export and import our events straight into your own calendar.

MMF members are entitled to a 50% discount, click here to view prices.

 

[button href=”https://themmf.net/education/training/management/book/” align=”left”]BOOK NOW >[/button]

 


 

PROGRAMME STRUCTURE & CONTENT SUMMARY

 

Module 1: Monday 4th July 2016
Artist/Producer/Management, Business Models, Agreements & Mediation

Legal & Trading Relationships: 21st Century Business Models
Making a Living! Options, Pitfalls & Opportunities
Management Skills, Competencies, Roles & Functions today
Industry Value Chains & Income Streams: from Creation to Consumption (& back again?)
Teamwork & 3rd Party Frameworks
Artist & Audience Development
Management / Client Obligations, Legal Entities & Conflicts of Interest
Management Agreements: Key Terms & Conditions in all Contracts
Mediation

 

Module 2: Monday 1st August 2016
Artist Development & Business Administration / Money Management & Sources of Finance

Taking Care of Business: Project, Career & Business Development
Funding & Financial Support: capital requirements; categories & available options
The Process: the reality – from 1st contact to exit strategy & beyond
Documentation, evidence & due diligence
Insurance & Legal Requirements
Intellectual Property, Roles & Rewards: ownership & participation – Client Rights Management: decisions, agreements, registrations & notification
Control, Decision-Making & Reporting
Predictable Pitfalls & Opportunities

 

Module 3: Monday 12th September 2016
Fan Base Development & Management / Music Media, Marketing & Promotion

Artist / Fan Relationships & Business Models
Fan Behaviour & Requirements
Content & Channel Strategies, Assets & Editions
Community Engagement & Database Marketing
Social Media, Websites, Analytics & Data Mining
Marketing, Media, Promotion & Retail
Tools, Widgets, Plug-Ins & Service Providers
Project & Campaign Planning

 

Module 4: Monday 10th October 2016
Artist Licensing, Merchandising, Endorsements & Brand Partnerships

Brand Requirements, Aims & Objectives
The Artist / Music Opportunity
Brand Relationships
Artist Management Considerations & Issues
Process & Activities
Artist Licensing, Merchandising & Endorsement
Key Terms & Conditions in Brand and Merchandising Agreements

 

Module 5: Monday 7th November 2016
Live Music & International Touring

Management Duties & Obligations
Building the Live Team (Local to International): key issues & expectations
Booking Agencies; Festival & Concert Promotion: relationships & partnerships
Media Rights, Brands, Revenue Streams & Opportunities
Budgeting, Negotiation & Cash Flow: key issues, terminology & where the money goes
Tour & Production Management: documentation, logistics & predictable problems
Ticketing Strategies & Database Marketing
Deals & Agreements: key terms & conditions, implications & issues in relevant contracts / agreements

 

Module 6: Monday 5th December 2016
The Record Business: Update & Agreements (Artist, Distribution, Licensing & Public Performance)

The Recorded Music Sector: current & future structures
Roles, Activities, Rights & Income Streams: record companies & labels; music content & brand development
Project Strategies & Management: Schedules, Budgets, Campaigns & Co-ordination
Producer & Performer Rights Management in the Digital Age
Neighbouring Rights, Direct & Collective licensing
Artist, Production, Licensing, Marketing & Distribution Agreements
Guidelines & Options for Key Issues, Terms & Conditions in Contracts negotiated

Read also...

MMF Managers Summit and AGM 2025 – Value, Investment and Validation

25/09/2025

Attracting a sell-out audience of 120 MMF members to London’s Amazing Grace, our 2025 Manager Summit put a spotlight on two inter-related areas: the value of music management and the fast-evolving ecosystem of alternative finance.

Find out more

Pulp & Jeannette Lee, Craig Logan and Soul II Soul to be honoured at 2025 AMAs

25/09/2025

The Featured Artists Coalition (FAC) and Music Managers Forum (MMF) are delighted to announce that Pulp and Rough Trade Management’s Jeannette Lee, hugely respected manager and music executive Craig Logan, and the legendary Soul II Soul will all be honoured at the 2025 Artist & Manager Awards.

Find out more

Music managers contribute value worth £714m to the wider UK music business

17/09/2025

The Music Managers Forum (MMF) has unveiled new independent research that, for the first time, calculates the economic value music managers bring to the UK music industry.

Find out more

The Music Managers Forum is devastated to hear of the death of John Glover.

11/09/2025

John was a founding member of the MMF, served as a board member and our Chair over two periods (between 1995 to 2004) and remained active as one of our Custodians.

Find out more
Back to Top