News

MMF announce Associate Partnership with Facebook and Instagram

12 June 2019

The MMF are delighted to announce a new partnership with Facebook and Instagram. Facebook wants to engage more with directly with managers and develop relationships to ensure that artists are engaged in the progression of Facebook’s musical journey.

Throughout the course of the partnership, MMF Members can expect to benefit from unique resources for managers, events and other comms including the following guides which are now available on the MMF Member resource page:

– The Year In The Life Of An Artist On Facebook & Instagram.
– Creative Talent Playbook
– Music Products

Facebook & Instagram are thrilled to partner with Music Managers Forum and look forward to building relationships with the artist & management community in the UK. Through this partnership, we hope to champion music artists & representatives and guide them towards meaningful success on our platforms.”
– Erik Giusti, Music Partnerships, Facebook

“We’re excited to work with the music industry in an entirely new & unique way that enables artists to connect with existing & new fan circles around the world, enabling them to enhance the stories they will tell and the moments they will share on the platform with the magic of music. We’re just getting started and have so much more to explore, we’re excited to be on this journey with the industry.”
– Perry Bashkoff, Global Head of Commercial Label Partnerships, Facebook

Please help us by filling in the survey, linked below for us to take a “temperature check” on how you currently engage with Facebook in relation to the artists you manage and what you want to learn more about. This will ensure the content and engagement delivered as part of the partnership is relevant to you.

“The MMF is genuinely excited to welcome Facebook and Instagram as Associate members. Both platforms will play an exciting part in future of our business, and we look forward to fostering strong and productive relationships across the UK’s music management community.” 
– Annabella Coldrick, Chief Executive, MMF

Fill in the manager survey here

Read also...

Music Producers Guild launches new guide on producer deals

26/05/2026

The Music Producers Guild launched a new Producer Deals Guide during The Great Escape in Brighton. Produced with CMU and the MMF, it explains how the deals agreed between studio producers and artists and labels work, and how they have changed as artists release music in different ways.

Find out more

MMF publishes new five-point guide to combat AI streaming fraud

22/05/2026

In 2026, the existential threat of AI fakes and streaming manipulation has become a material reality for all artists, both big and small.  

Find out more

MMF is extremely sad to learn of the death of one of our founders, music manager Dr Raymond Coffer

05/05/2026

MMF is extremely sad to learn of the death of one of our founders, music manager Dr Raymond Coffer who was on the Board of the MMF from 1993-1996.  

Find out more

Meet our Associates

04/03/2026

Meet Symphonic - an independent music distribution and artist services company.

Find out more
Back to Top