MMF & YouTube Music collaborate on a new MMF Hyperdrive programme 

The Music Managers Forum (MMF) and YouTube Music are delighted to unveil MMF HyperDrive: a new collaboration to fast-track the professional development of talented independent managers. 

The initiative replaces the groundbreaking Accelerator Programme which has supported more than 150 UK-based managers with a unique combination of grant funding and expert-led training. 

MMF HyperDrive aims to raise the bar even further, with a four-month  programme (September 2026-January 2027) that fosters the same spirit of inclusivity, knowledge-sharing and community-building. 

Developed around comprehensive in-depth discussions looking at building capacity and business models and skills , participants will also receive advanced tutorials on YouTube’s latest services and AI productivity tools, as well as support to attend key  conferences through a travel bursary, MMF events, and tickets to the 2026 Artist & Manager Awards. 

The activities will culminate in a dedicated three-day retreat and an opportunity to earn recognition from the MMF’s recently-launched Manager Certification Programme.  

HyperDrive will be open only to managers from across the UK with clients who turn over £50,000 or more, and are running a growing business. Managers who work independently or within companies as employees or through joint ventures are also encouraged to apply. 

Applications will open next XXX, and the MMF will host an online seminar on ??? to provide further information.