1) Please tell us a bit about SongPush, what you do and how you work with music managers and music creators?
SongPush is a creator marketing platform that helps artists, managers, and labels generate large volumes of authentic TikTok content through creators – fast, scalable, and briefing-driven. Managers use SongPush to create momentum around releases, test content angles, and spark organic traction without the overhead of traditional influencer campaigns. With over 4.000 campaigns for the Major Labels in GSA alone, SongPush is now available in the UK.

2) Tell us a bit more about your services and the importance you play in the music industry?
Our platform sits at the intersection of music marketing, creator culture, and technology. We make creator marketing accessible not just to majors, but also to indie artists and managers who need speed, volume, and measurable impact. In an attention-driven industry, we help turn attention into streams & artist growth.

3) What have you been working on recently (if you’re able to say)?
Recently, we’ve focused heavily on expanding in the UK and improving campaign performance through better creator matching and briefing tools. We’re also seeing strong momentum beyond music, which sharpens our tech and that benefits music campaigns directly. At the core, everything we build is about speed, simplicity, and results. More features & news about the platform click below:

https://songpush.storydoc.com/xavbiu

4) When is the right time for an artist or manager to start working with SongPush?
We of course see the best results when a track starts moving organically and just needs fuel to break through. Our platform also makes “kickstarts” possible, but we decide case by case if a campaign makes sense. We have seen very smart Indies push their streams with 500€ and we have seen the large-scale campaigns burn €20k without having much of an impact.

Especially budget should depend on the traction you are having with the sound on TikTok or how many hypothesis you plan to verify, if you have no organic traction. Success in TikTok sound campaigns with us depends on many factors such as sound snippet, quality, strength & clarity of the brief, timing, season, sound/content fit etc. Budget is just one of them.

Although we have seen incredible success in some campaigns, we have to come at peace with the fact that a lot of campaigns don’t work. Music is just too much of an outlier-driven & hit business, especially with the amount of songs released daily now. However, the better you analyze data upfront and deliver on the parameters above, you can really leverage our platform.

5) What are your plans for 2026?
2026 is about deepening our role as infrastructure & operating system for creator marketing in music. That means more automation, better performance, more insights, and stronger long-term partnerships with managers and labels. The goal is grow awareness for SongPush and also launch in more music markets, such as the US, France, Spain etc.

6) What new music releases are you currently enjoying?
I tend to jump a lot between genres, but lately I’ve been enjoying “Hermanos Gutiérrez” – amazing sound. Funnily enough, I’m travelling to Mexico soon, so it’s the perfect pre-vibe for it 🇲🇽

7) What was the last gig you went to?
I was lucky enough to watch my great friends from FAST BOY play live in Greece at the end of the summer – we used to live in together in a shared apartment in Berlin for >5 years.

8) Is there anything you would like to say to music managers who are interested in finding out more about SongPush?
Ideally you take a look at some recent case studies:

Universal Music: “paula hartmann <> berq – GvG”
https://songpush.storydoc.com/P16yxd

Bamboo Artists: panicbaby – “claw marks”
https://songpush.storydoc.com/V8JaLk

The Orchard “RAYE – Where is my husband”
https://songpush.storydoc.com/VwWmaL