The Music Managers Forum embraces streaming as a technological development that adds to the ways that consumers can pay to access music. Any music creation is now potentially ubiquitous, for free, as soon as it is made available digitally.
Streaming is in its infancy but growing fast and providing meaningful rewards for many. Income from radio, compact discs, downloads even resurgent cassettes grows as the fruits of artists labour are discovered and become more popular. That popularity is a measure of the success of the artist fan relationship which is at the core of the modern music ecosystem.
A new music business is being built that encompasses publishers, labels, technology, financiers, producers etc but that has the artist and fan firmly at the centre. Everyone including artists and fans in the new business needs to adapt to the new world.
Streaming is not a download. Nor is it radio. It is streaming. It’s different and a part of the future.